2020 Women's Choice Award Winner!


On this International Women's Day where we celebrate women's achievements and a gender equal world -  it seems especially timely to announce that Coldwell Banker has been recognized as a real estate leader in customer experience and overall quality and named a 2020 Women's Choice Award winner.

Women are the key to real estate success:
  • Women make or influence 91% of homebuying decisions
  • Female purchasing power is valued at $18T globally (it exceeds male purchasing power), and its growing. Over the next decade, women are expected to control two-thirds of consumer wealth
  • Over 90% of homebuying decisions are influenced or made by women
    • 18% of homebuyers were single women (vs. 7% that were single men)
  • 61% of visitors to coldwellbanker.com are women
  • Two-thirds of real estate agents are women, in order to grow the Coldwell Banker brand, we need to recruit and retain female agents and help them become leaders who can attract talent and clients

A Women's Choice Award carries weight:
  • The Women's Choice Award is the only award that recognizes and identifies brands that women recommend 
  • When customers see the Women's Choice Award seal, they buy with confidence knowing women gave their collective approval 
  • 9 out of 10 women trust brands, like Coldwell Banker, that carry the Women's Choice Award seal of approval 

This is only one of many reasons I am proud to represent the Coldwell Banker name in my real estate business. Please contact me if you have a real estate question or are interested in buying or selling!

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